Bing Vs Google- Which is best

To see who truly is the champion of search, we're going to compare tools to see who truly is the champion of search. Chances are you likely use Google as your main search engine. How do I know that? Well, Google has a 92% worldwide market share, so you probably use Google and Bing is the number two search engine. 

When I say the number 2, it's not like you're running a race and the number 2 competitors in second or two behind you. It's more like being is maybe a lap or two behind you. They have a pretty small market share, but they have been investing heavily in improving their search results, and do they deserve another look? And how do they compare to Google? We're going to run through a whole bunch of criteria to see who truly is the best search engine. 

Alright, let's jump in. 

This brings us to criteria number one, and that's market share. Once again, Google is dominant with over 92% of worldwide search engine share being together with Yahoo, which being powers has only under 4%. Bing would have to grow over 24X. Just to get to Google's point today. So why does this matter? And why is this important? Well, the more search volume that you get, the more data that you have about what people are searching for. This allows you to optimize your results better. And Google has a massive edge here. 

This brings us to criteria number 2, and that's name recognition. Google's been around since 1998 and they haven't changed their name since then. Google is pretty much synonymous with searching when people search. They don't say I'm going to search. They say I'm going to Google it. As an aside, Google's legal team hates this because if people start using it as a generic verb, they have the potential to lose their trademark status with Bing. On the other hand, they would die to have people refer to Bing or using Bing as a verb the best they usually get is when people say Bing because it's not Google. Bing has had more trouble gaming history. They started his innocence search at the beginning, and when that didn't go anywhere, they rebranded to Windows Live search. That was a mouthful, so they changed the name again to Bing in 2008 and eventually Microsoft Bing in 2018. Let's just say that there's probably another name change due in probably the next year or two. 

This brings us to criteria #3, and that's the quality of the home page. Now everyone is familiar with the Google Home page. It's simple. It is sufficient. You could even describe it as a little bit bland. It's not flashy, and they're just focused on getting you the results. And right here you have the search box and just for the fun of it.  The Bing homepage, on the other hand, is a lot flashier here. I could customize what the homepage looks like. 

This brings us to criteria number 4, and that's how Bing and Google handle some of the most popular queries. Now it turns out that a lot of people who use search engines use it for branded or navigational queries, so that's people looking up YouTube or Facebook or Amazon. There's a funny story on Bing. It actually turns out that the very top query in Google, So what that means is people open up the Bing search engine and then they search for Google, go to Google and then they conduct their search. 

This brings us to criteria number 5, and that's how these search engines handle tail queries. A tail query is something that not many people search for, and this is an area where Google excels. Once again, Google has a higher market share and it knows what people are searching for, and so as a result it can handle the tail better. And unfortunately for Bing, it's a classic chicken and egg problem. To get better results you need more traffic, but to get more traffic you need better results. 

This brings us to criteria, number 6 and that's video search with Google. The video results look like standard search results. It's not that visual. Also, when you play a video, it sends you off to another website. With Bing, On the other hand, the previews are more visual. It's easier to find the video content that you're looking for. When you hover over a video, it plays a preview and the video also plays directly in Bing, so it's very easy to jump from video to video. Now you would think Google would do a better job here since it owns YouTube, but Bing is the clear winner here. 

This brings us to criteria, number 7. And that's image search for image search. Both show pretty rich images and they both offer additional tools or filters that allow you to filter down the size, the color, and even whether the image is copyrighted. When you click on an image preview, Google shows the preview in the top corner for some reason, and instead, they continue to prioritize just the results view is, Bing the other hand when you click on an image, you get this very nice large preview. Here again, I have to say I prefer Bing for the large image preview. 

This brings us to criteria, #8 and this is something called search answers. So, let's say you're looking for booty showtimes, the weather, maybe you're looking for a specific address. Both Google and Bing handle these pretty well here. For instance, when I search for the latest movies and see all the movies that are currently playing. I could see showtimes for theaters near me and they both do a fairly good job, so I'm going to have to say they tie for this one. 

This brings us to criteria number 9 and this is which search engine likes to have more fun. And Google here is a clear winner here. I can search for what did Google look like in 1998 and here I see Google in 1998. I can search for a DVD screensaver and here I see the Google logo moving across my screen just like a screensaver. I could ask you to go to do a barrel roll. I could even ask the answer to life in the universe and everything and Google will tell me the answer to that being. Bing, On the other hand, is maybe a little bit more corporate or enterprise and it doesn't have any Easter eggs integrated into the experience. 

 

And this brings us to the very last criteria. You can earn money searching with a search engine, and this is something that being is trying, and maybe it's a move of desperation since their market share is so low, but they have something called Microsoft Rewards and it's kind of like a frequent flyer program. The more you search on Bing, the more you use the Edge browser. Microsoft will pay you money. You can make up to $10 per month and high, you have to use a search engine anyway. Whenever you have questions, so why not make some money when you answer those questions. 

Hopefully, as we've been walking through this, you notice that both of these search engines have been investing heavily, and I think what that goes to show is that competition is a very good and also healthy thing without Bing. Well, Google undoubtedly wouldn't be nearly as good as they are today, and without Google, well, let's just say that we would also be familiar with it. So actually, you might be a better judge of who's better. Let me know down below in the comments. Who do you think we should crown as the new search engine champion.